The maxim change is the only constant that is true in today’s fast-paced world. As a result, most brands find a rebranding exercise necessary to adapt to a changing environment and market. However, rebranding and transformation are replete with risk. That is why you need the services of a rebranding agency to navigate the innumerable challenges posed by the rebranding exercise successfully.
The pandemic that broke out recently has dramatically affected the brand transformation and dynamics of the global market. Although the impact of the pandemic is widespread in terms of corporate profitability, a vast majority of them plan to go ahead with brand transformations through mergers and acquisitions scheduled before the pandemic. However, such a transformation needs meticulous handling of resources, and given the higher risk and unpredictable nature of the market conditions, it requires the expertise of a professional rebranding agency.
A brand derives its strength from a specific image in the customer’s consciousness, evoked by the product’s/service’s unique features and visual identity, combined with communication strategies and methods. The impression stays in the consumer’s mind while thinking of a particular product or service. A brand is crucial to a company’s capital, and its marketing significance is enormous. Hence, it might not be a good idea to change it too often. However, specific changes to reflect the changing times and tastes are imperative.
Role of rebranding agency in brand transformation
Three common situations call for transformation – rebranding, brand transformation due to merger or acquisition, and joint ventures. While rebranding is more of a strategic and coordinated change to crucial brand elements to strengthen the brand further, a merger might call for a new identity. A joint venture with two entities might also need some rebranding exercises for success.
Whatever the reason for rebranding, you are more likely to succeed with the help of a professional rebranding agency. It will offer support and guidance in all aspects of branding, including incorporating changes in visuals and brand communication. Implementing a new identity can be one of the most challenging tasks in a rebranding exercise. Users’ and customers’ needs, habits, and preferences must be considered.
While rebranding, you must invest in a professional, trusted partner who can effectively care for the visual side and brand communication. You should choose an agency that will support you in the process of brand implementation and see through the change right through the organisation. It is almost impossible to do the process without an experienced rebranding agency.
These days, most rebranding agencies have their own systems and processes to drive the transformation process toward successful completion. Smart brand migration is the buzzword, focusing on critical elements such as – definition, design, standardisation, and communication. An effective agency develops its rebranding strategies to support company objectives and employee interests during the transformation process. They help you achieve smooth acquisition and rebranding with minimum disruption.
Whether it is brand equity transfer, brand positioning, or talent migration, the rebranding agency puts the company and the employees at the core of the process to deliver the best results. Maintaining the brand’s identity by structuring the processes to enable interested parties to find materials and people to ask questions or doubts is critical. That’s where a rebranding agency comes in. It has the right resources, an experienced advisory team, a professional repository of brand materials, and relevant information to ensure successful rebranding. Check out these guides for more information on branding and transformation.